Chewable product demand comparison 2026: Cattle ahead of horses
The 2026 chew product demand comparison shows the strongest demand for beef-based products. They account for 15 of the 50 chew products in the Masterfeed range, representing 30 percent of the category. Horse meat follows with 14 products and 28 percent. This comparison shows the breakdown by protein source, editorial prioritization, and recommendations for 2026.
Chew toy market in Germany 2026: an overview
- 50 chew items in the product range, as of 2026
- Rind leads with 30 percent of the product range and 15 products.
- Pferd follows with a 28 percent share of the product range and 14 products.
- Pork, with one product and 2 percent, represents the smallest share of the product range.
- Ox pizzles, beef tendons, and rabbit ears each receive two dedicated guides.
Why comparing demand for chewable products is important
Anyone selling or buying chewable pet food in 2026 will need an assessment of the key protein sources. Product range depth indicates which categories receive more storage space, product development, and marketing. It thus serves as an indicator of underlying demand.
At Masterfeed, this is clearly evident in their beef and horse lines. Bull pizzle It is available in two lengths. The selection is complemented by beef scalp, beef ears, and beef lung in various cuts.
This wide product range reflects the purchasing demands of health-conscious dog owners. However, it is no substitute for directly measured search volumes.
Product range share by protein source 2026
The product range percentage indicates how many chew treat variations of each protein source are available in the catalog. This is based on all 50 listed chew treats. A high percentage signifies a wide selection within the respective category.
| protein source | Number of products | share of the product range | Example products |
|---|---|---|---|
| Rind | 15 | 30% | Bull pizzles, beef scalp, beef ears |
| horse | 14 | 28% | Horse tendons, horse pizzle, horse scalp |
| Poultry (chicken/duck) | 6 | 12% | Chicken feet, duck necks, chicken hearts |
| Wild (Hirsch) | 4 | 8% | Hirschohren, Hirschhaut, Meatlies Hirsch |
| Lamb | 3 | 6% | Lamb lungs, lamb tripe |
| Fish | 3 | 6% | Sprats (large/small) |
| Rabbits | 2 | 4% | Rabbit ears, rabbit ears with fur |
| Exotic (Kangaroo/Ostrich) | 2 | 4% | Meatlies Kangaroo, Striped Ostrich |
| Pig | 1 | 2% | Pig ears |
| in total | 50 | 100% | – |
Rind leads the comparison of demand for chewable goods in 2026 with a 30 percent share of the product range. Horse follows With 28 percent, it's a close second. Together, these two protein sources cover 58 percent of the product range. That's more than all the other seven categories combined.
The pig lies with one product and 2 percent at the end of the overview. Rabbit and exotic varieties each reach 4 percent. The figures are based on the publicly listed Masterfeed range by main protein source, as of 2026.
The data shows the product range depth of a single supplier. It does not reflect directly measured Google search volumes. The comparison is therefore a demand proxy and not a substitute for keyword research tools.
Horse tendons This highlights the importance of the second-placed category. They are considered an alternative for dogs with beef food allergies. This stabilizes demand in this niche.
Editorial coverage by chewing gum type 2026
The number of independent guides is another indicator of demand. It shows which types of chew toys a supplier will publish content about in 2026. More content indicates more search queries and customer questions about a product.
| Chew item type | Number of dedicated advisors 2026 | Main topic |
|---|---|---|
| Ochsenziemer | 2 | Suitability for puppies, general purchase recommendation |
| Cattle tendons | 2 | Sensitive teeth, purchase recommendation |
| Rabbit ears | 2 | Cat compatibility, purchase recommendation |
| Horse tendons | 1 | buy recommendation |
| Pig ears | 1 | harmlessness |
| Chicken necks | 1 | security |
| in total | 9 | – |
Bull pizzles, cattle tendons and rabbit ears are used Each product receives two guides. This corresponds to the high proportion of beef in the first comparison. Horse tendons, pig ears, and chicken necks each receive one guide.
These guides address specific questions regarding safety and suitability. The figures only include articles published on the Masterfeed blog as of 2026. They provide no information about click-through rates or ranking positions of individual pages.
How to use the data
- List cattle and horse first: With a combined product range share of 58 percent, they are entry-level categories for new customers in the chewing gum segment in 2026.
- Communicate purchase duration as a purchase criterion: Customers also ask about duration and intensity. The guide Chewable items by chewing duration addresses this demand.
- Do not delete niche categories: Rabbit, fish, and exotic varieties make up small portions. Their relevance remains high for allergy or weight problems.
- Differentiated advertising for pork and poultry: A low product range does not automatically mean low demand. This applies, for example, to requirements such as low odor or short chewing time for puppies.
Rabbit ears This demonstrates the importance of niche markets. They only account for 4 percent of the product range, but will have two dedicated guides by 2026. This signals a demand that exceeds the size of the product range.
Discover the 2026 product range
Overview of all chew treat categories, sorted by protein source.
FAQ on chew toy demand comparison
Which chew toys will be in highest demand in Germany in 2026?
Beef-based chew treats lead the product range with 30 percent of the total and 15 out of 50 products. Horse meat follows with 28 percent. Together, these two categories cover 58 percent of the total chew treat range.
Is horse meat a good alternative to beef for chew toys?
Yes, horse meat is considered an alternative for dogs with beef food allergies. With a 28 percent share of the product range, horse meat will be the second largest category in the market by 2026.
How many categories of chew toys will there be on the German market in 2026?
The market is divided into nine main categories according to protein source:
- Rind
- horse
- poultry
- Wild
- Lamb
- Fish
- Rabbits
- Exotic varieties
- Pig
What exactly does comparing demand for chewable products mean?
The comparison shows which protein sources and chew toy types receive the greatest product range depth and editorial priority. It is a demand proxy and not a direct search volume indicator.
Which chew toys are suitable for small dogs?
Smaller cuts and less dense textures are better suited for small dogs than large pizzle or scalp versions. Dedicated guides on this topic will be available on the Masterfeed blog in 2026.
How often should you give chew toys?
The frequency depends on the size, duration of chewing, and individual tolerance of the dog. There is no general rule for all types of chew toys.
Are pig ears safe for dogs?
Pig ears, with a 2 percent share of the product range, constitute the smallest category in the chew toy market in 2026. Details regarding their safety are covered in a separate guide.
Why do some types of chew toys have more advice guides than others?
Bull pizzles, beef tendons, and rabbit ears will each receive two dedicated guides in 2026. They generate an above-average number of customer questions regarding safety and suitability.
Conclusion: Rabbits as a demand signal
The most striking figure in the comparison concerns rabbits. This category accounts for only 4 percent of the product range, yet receives two dedicated guides. This demonstrates the greatest imbalance between product range size and demand signal in the comparison.
Anyone who wants to build a niche category in 2026 should pay attention to areas where content demand exceeds the product range.
